Readers and fans follow authors on social media to learn interesting details about what makes them human. Fans on social media also seek community and conversation.
However, authors are busy with many facets of their lives such that consistency on social media handles can become challenging. Having a social media manager, ensures that there is a strategy in place and that your content is meaningful and relevant to your audience. A social media manager’s goal is to create brand awareness for you, and establish your business as an expert in your industry.