The choice of font (type and color) and how it blends background picture with the subtle hint of blood reflects thoughtful design. The title is well balanced on the cover. That kind of symmetry and play of space will always be an eye stealer for a potential reader to be lured and be more curious about a book. Titling, Font Choice, Image and Balance of elements on the cover go a long way. I tried putting myself in a modern bookshop shelf space. I asked myself looking at the covers and genre which book would I lift off the shelf. I would lift this one.